9/5/09 Pro Sports and CRM: An Inside Look at NBA, NHL, MLB Best Practices
From itbusinessedge.com
Free video about best practices in CRM for professional sports read entire story
9/5/09 Companies need to get more out of social Web sites
By Jamie Herzlich for newsday.com
A recent survey of 172 marketeers found that 66 percent of respondents were utilizing social media in 2009, up from 20 percent in 2007 read entire story
9/5/09 12 Irresistible Benefits of Email Marketing for Hotels
By Josiah Mackenzie 4hoteliers.com
Email marketing is a very efficient tool for many hotels read entire story
9/5/09 A Match Made in E-Heaven: Twitter and Email
From marketingprofs.com
When Twitter and email are integrated, the results of both are improved read entire story
9/5/09 Three Best Ways to Convert Web Traffic Into Sales
By Raymund Flandez for wsj.com
Three interesting recommendations to increase conversion rates on landing pages read entire story
9/4/09 5 Key Questions When Selecting a Social Media Firm
By Andrew Eklund for startribune.com
Unfortunately, there’s no certification process so anyone with a Facebook page and Twitter account can call themselves a social media guru. read entire story
9/4/09 Social Media and the Power of Attraction Marketing
By AnnaLaura Brown for examiner.com
While the concept of attraction marketing has always existed, it has become more popular in recent years especially when it comes to network marketers read entire story
9/4/09 Tweet for hire: More big businesses hire tweeters
By Heather Lalley for google.com/hostednews/ap/
Whether your business is large or small, those interested in expanding to social media should stand back and listen before diving in. read entire story
9/4/09 CRM Magazine Names Eloqua 2009 Market Leader
For in.sys-con.com
Eloqua’s leadership in marketing automation has been recognized by CRM Magazine in the publication’s eighth annual CRM Market Awards read entire story
9/4/09 Biz360 Adds New Low-Cost, Self-Service Social Media Monitoring Solution to Its Product Line
From reuters.com
Demonstration and Free Trial Offer for Attendees of Webinar Scheduled for
September 17, 2009 read entire story
9/4/09 Beyond CRM: 5 Steps to Outfox Your Competitors
By Ray Gerber for crmbuyer.com
Too often, companies ignore their customers’ experiences until alarm bells are clanging, and then they make expensive, last-ditch efforts to hold on to defecting customers, often losing them anyway. read entire story
9/4/09 Banks are a-Twitter over social-media marketing tool
By Laura Glasser for finance-commerce.com
The finance world is jumping on one of the biggest trends the Internet has ever seen: Twitter. read entire story
9/4/09 Facebook: Would you pay for friends to ramp-up your online marketing?
By Cheryl Phillips for examiner.com
Followers on Twitter and Friends on Facebook are for sale read entire story
9/3/09 Relevancy key to avoiding email marketing unsubscriptions, expert claims
From directmarketing.thomsonlocal.com
Growing businesses have been urged by an expert to keep their email marketing messages as relevant to their target audience as possible. read entire story
9/3/09 Businesses urged to look at longevity of email marketing
From directmarketing.thomsonlocal.com
An expert has suggested that firms should ensure their email marketing messages have a long-term use. read entire story
9/3/09 SEO is important in email marketing
From equimedia.co.uk
Keywords in your emails will allow customers to find them in their in-boxes at a later date read entire story
9/3/09 Direct marketing efforts ‘need to be better targeted’
From ashdowngroup.com
The direct marketing efforts of many firms are not relevant to the majority of consumers, a new study has revealed. read entire story
9/3/09 CRM Gets Sociable
From adweek.com
Social networks are key venues for companies to manage relationships with their customers read entire story
9/3/09 Salesforce.com offers software for tiny businesses
From reuters.com
Salesforce’s new CRM for small business product starts at just $9 per month read entire story
9/3/09 Internet marketing services ‘are increasingly using social media’
From clickthrough-marketing.com
Digital advertisers are increasingly using social networking forums as a means of targeting consumers read entire story
9/3/09 Email marketing can be more economical
From equimedia.co.uk
Businesses looking to increase their online presence by boosting their digital strategies may be interested to hear that email marketing can be more economical than other channels. read entire story
9/3/09 Businesses should collect their ‘own customer data’
By British Computer Society for thegovmonitor.com
Businesses need to collect their own data on clients and customers, an online marketing expert has advised. read entire story
9/2/09 Internet Business 101: What is email marketing?
By Phyllis Zimbler Miller for examiner.com
Solid explanation of the basic premise read entire story
9/2/09 Successful email marketing ‘centres on long-term relationships’
By Jon Aspinell for ashdowngroup.com
Author feels successful email marketing is NOT about client acquisition or buying data read entire story
9/2/09 Five Easy Ways to Jump Start Social Media for Your Business
By reuters.com
Don’t miss out on prime opportunities to engage your customers in dialogue read entire story
9/2/09 Hammer markets his brand
By D.C. Denison on boston.com
Former rapper hails use of social media platforms
9/2/09 NFL not-so-Tweet on social media
By necn.com
The “No Fun League” has banned players from using social media during games
9/2/09 New Study of 1,000 Women Finds While Facebook a Fave, 75 Percent Uninfluenced
by Social Networking Channels to Purchase
By reuters.com
A new report investigates the “digital lives of women” and how branding is impacted read entire story
9/2/09 Business use Facebook, Twitter to connect with clients
By Linda Vanderwerf for wctrib.com
Businesses finding that their activity on social media sites is good for business read entire story
9/2/09 The $1 Million Social Media Marketing Challenge
By Joe Marchese for mediapost.com
If the investment in social media was consistent with the investment in a more traditional media, would social media outperform on an ROI basis? read entire story
9/1/09 Does social media sway online shopping?
By Douglas MacMillan for businessweek.com
Two of the dominant trends of the Internet over the past decade, social media and e-commerce, have overlapped very little and without much success. read entire story
9/1/09 Beating the Sports Brands to the Social Media Cash Cow
By Steve Smith for minonline.com
ESPN, CBS Sports, SportingNews and SI may grab a good share of Web traffic to fantasy league sports games and news, but when it comes to making that fantasy a reality on the social networks, it is a different ball game. read entire story
9/1/09 Can Social Media Be Measured?
By Liana Evans for searchenginewatch.com
There’s a lot of debate around whether social media marketing can be measured. read entire story
9/1/09 How To Tell When You Should Dump a CRM System
By David Taber for computerworld.com
Your CRM data is more important than the system itself – let that guide your decision making read entire story
9/1/09 Social networking, ROI, pricing among ‘09 CRM trends
By Chris Kanaracus for cio.com
Big changes are coming to the CRM (customer relationship management) application market this year read entire story
8/31/09 Social Media Now a Must For New PR Employees
By Laura Spencer for pamil-visions.net
Hiring managers at PR firms are now making social media savvy a must for new hires read entire story
8/31/09 Businesses using social media reinvent marketing
By Matthew Daneman for sys-con.com
Figuring out how to stimulate and direct consumer-to-consumer communications read entire story
8/31/09 Top Ten Benefits of CRM
By Lee Novak for democratandchronicle.com
CRM is here to stay as an invaluable tool for the independent sales agent read entire story
8/30/09 5 “Zero Cost” CRM Strategies
By Thomas Wailgum for cio.com
A new Gartner report offers five CRM tactics that cost nothing or next-to-nothing, but should generate positive results for budget-conscious companies looking to better connect with their customers. read entire story
8/30/09 Facebook to Nonprofits: More Pages, Fewer Apps
By Andrew LaVallee for wsj.com
Non-profits recommended to use pages as opposed to groups read entire story
8/30/09 Marketo’s Lead Nurturing Guide
By John Ryan for openwebdeveloper.sys-con.com
Definitive Guide on Nurturing Leads is Worth a Read read entire story
8/30/09 5 Fresh Ideas for Social Media Marketers
By Jennifer Van Grove for mashable.com
Social media becoming a “business utility” read entire story
8/30/09 Small Businesses Utilizing Social Media to Drive Business and Better Their Brand
By Leyla Arsan for foxbusiness.com
Examples of four small businesses’ use of social media read entire story
8/30/09 Super social: Twitter is all the buzz in NBA
By Josh Robbins for washingtonpost.com
The NBA’s last few months ultimately might be remembered as “The Summer of Twitter.” read entire story
8/30/09 Social CRM Showdown
By Lauren McKay for orlandosentinel.com
What is “social CRM” and where are we on its growth curve? read entire story
8/30/09 A Look At Facebook’s Reach Worldwide
By Jason Kincaid for destinationcrm.com
As of July 15 2009, Facebook had 250 million active users read entire story
8/30/09 More marketers use social networking to reach customers
By Jon Swartz for usatoday.com
Ford Motor now has a head of social media, and social media marketing is becoming an important part of Ford’s overall marketing strategy read entire story
8/29/09 10 SEO Tips For Maximizing Facebook Visibility
By Marty Weintraub for searchengineland.com
Facebook is seen as a substantial threat to Google in competition for advertising revenues read entire story
8/29/09 10 SEO Tips For Maximizing Facebook Visibility
By Marty Weintraub for searchengineland.com
Facebook is seen as a substantial threat to Google in competition for advertising revenues read entire story
8/29/09 Increase web traffic with inbound marketing
By Deb Kirby for examiner.com
Doing more to attract site visitors read entire story
8/27/09 Email – the most accountable marketing going?
By ITWales.com
Accountable marketing is essential read entire story
8/27/09 New Research Shows Marketing Budgets are Up – and Email Marketing is the Number one Area of Spend
By eConsultancy.com
Paid search down 12% versus 2008 read entire story
8/27/09 Half of Americans use social networks
By Jon Swartz for USAToday.com
60% increase in past year of adults aged 35-64 read entire story
8/27/09 Social media: (Almost) everyone’s doing it
By Mark W. Smith for freep.com
Only 3% of US young adults aged 18-24 use social media less than once per month. read entire story
8/27/09 Yes, Twitter can be a very effective B2B online marketing tool
By Phyllis Zimbler Miller for examiner.com
… the importance of monitoring your company/corporation on Twitter to ensure you can quickly respond to negative comments … read entire story
8/27/09 E-marketing data strategy hinges on data quality
From qas.co.uk
An email data strategy could be more effective as a marketing tool, emphasising the need for strong data quality. read entire story
8/27/09 Sell Anywhere Links – A Revolution in Sales?
Press Release by santu.com
An alternative to toll free read entire story
8/27/09 LoopFuse Launches Customer Community Site
Press Release by loopfuse.com
On-Demand Sales and Marketing Automation Solution unveils fully integrated Social CRM portal read entire story
8/27/09 Finally, Powerful And Flexible Lead Nurturing
Press Release by genoo.com
Today marketing automation provider Genoo, launched their latest software update allowing for the full implementation of powerful and flexible Lead Nurturing. read entire story
8/27/09 The Cornerstone of CRM Deployment
By Sandeep Walia on destinationcrm.com
Usability can be the lynchpin between failure and success read entire story
8/26/09 A New Role for The Digital Age: Who’s Your Marketing General Contractor?
By Mike Sweeney on Sys-Con.com
Someone needs to be in charge read entire story
8/26/09 How E-mail Marketing and Social Media Can Work Together
By Ryan Buchanan on MultichannelMerchant.com
Integrating email marketing and social media is a no-brainer, right? read entire story
8/26/09 Twitter’s ROI
By Trevor Traina on Forbes.com
What does Twitter do for the corporation? read entire story
8/26/09 How to Grow Your Business with a CRM Strategy
By Bill Johannesen on CEPro.com
Customer relationship management, or CRM, is the process of managing your client interactions in order to build mutually beneficial, competition-blocking, enduring relationships.read entire story
8/25/09 Teens inhabit ‘digital marketing ecosystem,’ research suggests
By Shannon Proudfoot in the Vancouver Sun
Today’s teens inhabit a “digital marketing ecosystem” where their identities and interactions are virtually inseparable from the logos stamped all over them, new research suggests. read entire story
8/25/09 BMA-Minnesota Explores Benefits of Marketing Automation
By Business Marketing Association – Minnesota BMAMinnesota.org
Led by co-founder and chief technology officer of Eloqua, September event will help attendees make marketing campaigns more efficient through automation … read entire story
8/25/09 Jaspersoft Drives 190% Pipeline Conversion With Manticore Technology Marketing Automation
By Manticore Technology for EarthTimes.org
Press release from Salesforce.com “bolt-on” Manticore and the benefits they brought to a client in the BI space … read entire story
8/25/09 7 Reasons Why Marketing Automation Projects Fail
By Jep Castelein for LeadSloth
Interesting perspectives on why marketing automation projects fail … read entire story
8/24/09 Quality Web Content Makes a Difference
By Anita Campbell for Inc. Technology
As a small business you are competing with media companies for eyeballs – make your content stand out. I am imagining our small business customers saying – but how do I compete with the big dogs. Anita’s article suggests three ways to make your web content standout and be original… read entire story
8/20/09 Smartphone Apps Fuel Business
By Diana Ransom for WSJ.com
Smartphone applications are rapidly becoming the default way for many businesses to execute small, personal transactions like monitoring interest rates or checking daily specials at a favorite restaurant … read entire story
8/11/09 Dentists Step Up Marketing as Patients Skip Their Visits
By Maureen Scarpelli for WSJ.com
Dentists are stepping up marketing in response to a slowdown directly tied to patients skipping visits to save cash … read entire story
8/14/09 Internet Start-Ups Diversify Their Business Models
By Maureen Scarpelli for WSJ.com
After Plans to Sell Widget Ads Fizzle, the Firms Focus on Selling Virtual Goods and Branded Entertainment … read entire story