If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
A recent study by the ANA reports that over two-thirds of marketers use social media in their practice. Social media (including blogs and sites like Twitter, Facebook and LinkedIn) remains the quickest growing marketing segment. The market is expected to grow beyond a $3.1 billion industry by 2014.
Among social networks being embraced by all marketers, the top sites used are:
- Facebook (74 percent)
- YouTube (65 percent)
- Twitter (63 percent)
- LinkedIn (60 percent)
In 2009, the most effective newer media platforms were as follows:
- Search engine marketing (SEM) (65 percent)
- Own Web site (59 percent)
- Search engine optimization (SEO) (55 percent)
- E-mail marketing (45 percent)
In all, it looks like social media marketing still has a healthy amount of growth in front of it.
read the full article: New ANA/B2B Magazine Study: Marketers Embrace Newer Media Platform