Leverage the Power of Facebook
A great post on optimizing your facebook page was written by Steve Coulson, a partner at The Advance Guard. Steve gives readers “5 Tips for Optimizing Your Brand’s Facebook Presence” posted on Mashable.
In summary the five tips include:
- Creating the perfect profile picture
- Optimizing your website’s Share Preview
- Displaying different content for Fans and non-Fans
- Vanity URL, or Custom Domain?
- Defining a publishing schedule for your content
My favorite and probably most important when dealing with clients who are trying to implement a Facebook strategy is number five: Defining a publishing schedule for your content. Without a content plan most clients neither have the time and/or resources to consistently keep up with writing regular content for their Facebook Fan pages.