2009 online holiday shopping looks a little better than 2008.
Larry Chase reports on his website…
Due to last year’s financial crisis, the 2008 holiday shopping season was pretty bad. The start to this year’s season is up a couple of percentage points. So, we’re up from awful. comScore’s Andrew Lipsman observes the worst seems to be behind us.
But some demographics are holding onto their money tighter than others. For many customers, paying for shipping is a dealbreaker. They will abandon shopping carts if they see that charge.
Below is our rapid-fire interview that offers you fascinating insights into who’s doing what with his/her money this holiday season.
Read the full article 2009 Online Holiday Shopping Trends